IEAD - Intuitive Expert

IEAD's are expert venturers by intuition, desire and resources. IEAD's properly belong within the venturing "target zone". They are willing, able, and have a specialized understanding of venturing, most often in a very specific domain, but there are relatively few IEAD's. Preliminary indications are that approximately 1% of people fit this category.

IEAD's should be wary of venturing outside their area of "extraordinary expertise" though, since once they are "beyond their limits", they become gamblers (IEAG's). Another weak point arises where information is asymmetric. Without consciously realizing it they can find themselves "fighting fires" which could have been avoided through conscious application of an expert script.

WHAT TO DO:

Because an EAD possesses expertise which is intuitive, it is in some sense unreliable. Hence, an IEAD can sometimes end up in a zone outside the reach of their intuition, without really knowing it. Accordingly, it may pay for an IEAD to obtain the evaluation of an experienced operator in the domain of interest before initiating a new venture in that industry or industry segment.

Though the "hunches" of IEAD's may prove to be right some of the time, they can just as often be accompanied by surprise side-effects and unanticipated consequences which must be dealt with before a venture can be a success.

Obtaining a first, second, and third opinion from experienced operators in the industry of interest (if not an area of the IEAD's own expertise), should pay for itself over the long run.