This venture type is an artifact -- found to be present in the case of most phenomena.  Although the CRLG is aware that the general entrepreneurial script exists, that's just about it.  The CRLG can appear "entrepreneurial", and is often adept at describing the expert script -- but he or she is NOT an entrepreneur or venturing expert.

Found in about 1% of the business population, a CRLG is risk averse, lacks resources, and may not appreciate of the elaborate schema or depth of discernment necessary for a clear understanding of the specialized world of the new venture.

When a CRLG holds a position of power such as bank officer, attorney, CPA, trust executor/executrix, etc., they may feel all too free to give advice, expecting it to be taken.  Where this is the case, tact and diplomacy, plus a little selected deafness might be in order. (Note: Please consult your attorney before acting on this suggestion).

WHAT TO DO:

If you are a CRLG and wish to become involved in or with a new venture, the main drawback to overcome lies with the need for guesswork.  To enhance or improve your ability to discern the compliance of a venture with the patterns necessary for success, you should consider taking a course in entrepreneurship, preferably one taught using the "experiential method".

If you have a position of influence with respect to a new or ongoing venture, pay particular attention to the nuances and fine points of the strategy and tactics of building a new business.  Identify experts who may be able to help you to refine your "antenna", and invite their assistance.  You may soon find that you are becoming a CRAD (Institutional Expert), which should be a much more satisfying venture vantage point.
 

©Copyright 1998-2003 Ron K. Mitchell under license to Wayne Brown Institute