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This particular type of expert (preliminarily about 4% fit this profile) is distinguished by his or her risk aversion. The CRAD is usually found in an investment bank, university, commercial bank small business
department, Small Business Development Center, or venture capital firm. CRAD's make excellent advisors and/or consultants, although their advice is most often colored by caution and the need to ensure that
undue violence is not done to the status quo.
The CRAD's script is loaded with a set of highly-analyzed cases where
the venturing process got off track, complete with reasons why.
For this reason, a CRAD is indispensable on deal review panels, venture
boards of directors etc.. Where a CRAD is in a position to make
final venture decisions, they will likely be overly conservative.
Alone, then, a CRAD does little venturing. When paired with other
AD's or with CE's a CRAD augments any venture team (although a CEAD is
unlikely to see the need for such augmentation).
WHAT TO DO:
As a CRAD, the your most valuable role should not often be found as the primary venturer/entrepreneur. However, since your expertise is likely to be considerable, you are in an ideal
position to help to orchestrate the resource flow to new ventures. This implies close involvement with new ventures on your part: advising, teaching, analyzing etc..
Further, you should consider making yourself available to such organizations as a small business
development center (SBDC), local or regional venture group, deal review panel in the small business department of a bank or venture capital firm, or at the entrepreneurial center at your local university (if
available). You have much to offer. Put it to work.
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