With a high score on the "Willingness" scale, this type of individual shows high New Venture Formation (NVF) motivation in the absence of a NVF infrastructure and the specialized knowledge represented the "Opportunity - Ability" scale.  If interested in NVF, this highly motivated individual would likely be able to contribute by emphasizing their action orientation.  This is often accomplished in the role of NVF promoter (Stevenson et al., 1994).

In terms of Expert Information Processing Theory (EIPT), this type of individual is partially able to actualize the "doing" portion of a NVF script, but not necessarily "entry."

DISCLAIMER:
The information provided by this instrument IS NOT SUFFICIENT BY ITSELF to predict the success of any given new business.  Instead, it is designed to add to the store of information available  most preferably before the venture is started, or even if the venture is already underway, with the intention that the chances of success will be improved.
 

©Copyright 1998-2003 Ron K. Mitchell under license to Wayne Brown Institute