When neither a New Venture (NV) infrastructure, NV willingness, nor NV knowledge are present in an individual, the likelihood that such a person will successfully initiate a venture is slim.  However, some new ventures that succeed are started by individuals in this novice group.  In these cases, however, the "learning-curve" can be daunting, and many times NV failure is unavoidable.  Individuals in this group have many options to improve their expertise before venturing.

Most often, the motivation to venture occurs first--often initiated by an acquaintance or family member who possesses and transfers the willingness to consider venturing.  In such cases, the time and attention that is invested in building a venturing infrastructure, and in gaining new venture knowledge are well spent, since the validity of such motivational information may be questionable.  In terms of Expert Information Processing Theory (EIPT), individuals in this group are novices--generally not prepared to either "enter" or to "do" the things required by NV expert scripts.

DISCLAIMER:
The information provided by this instrument IS NOT SUFFICIENT BY ITSELF to predict the success of any given new business.  Instead, it is designed to add to the store of information available  most preferably before the venture is started, or even if the venture is already underway, with the intention that the chances of success will be improved.
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©Copyright 1998-2003 Ron K. Mitchell under license to Wayne Brown Institute